Keith Jusas and Todd Jusas, brothers and the founders of Juiced Technologies, built a suite of add-ons and integrations for Quickbase that their customers trusted and depended on. Juiced Technologies was part of the Quickbase Premier Partner program, which put them front and center in the Quickbase add-on marketplace and meant that the platform already had a working relationship with Juiced Technologies going back several years.

After two decades of operation, Keith and Todd decided it was time to find the best home for the business they had built. They wanted both to achieve their financial goals in the transaction and ensure a stable future for the team they’d worked alongside for years. They toyed with the idea of selling for years and we first met them through an M&A advisor in our network over three years before they ultimately sold their business. That gives them the distinction of being our longest sell-side relationship. In the early months of 2025, Keith and Todd contacted us again when they started receiving inbound offers from potential buyers.

With our guidance in the background, Keith and Todd parlayed these other offers into an acquisition offer from Quickbase, the most logical buyer for Juiced Technologies from the outset.
The buyer was represented by an AmLaw 20 law firm, so they ran a full BigLaw process. There were rounds of diligence calls with specialist counsel, hundreds of diligence requests in the data room, and third-party code reviews. Having worked at firms in that stratum ourselves, we were comfortable interacting with opposing counsel and guiding Keith and Todd through the process. Working with opposing counsel at a large firm is often easier than working with opposing counsel from a smaller firm that doesn’t focus on M&A; at the very least we know what to expect.

Negotiations became tense at a few points, but that was expected. The main issues were typical for a SaaS company, namely deferred revenues and indemnification around intellectual property.